The tech world rushed to the calendar to pencil in Sept. 12 for the latest Apple event once invitations went out earlier this week — but one company, Xiaomi, is ready to steal away some of the iPhone maker's thunder.
The Chinese company will reveal its latest smartphone, the Mi Mix 2, at an event on Sept. 11. That's one day before Apple is expected to finally reveal the iPhone 8. Xiaomi confirmed the date on Chinese social media site Weibo, according to The Verge
Xiaomi's latest is the follow-up to its well-received Mi Mix, which was the first smartphone to feature the minimal bezel look that has become the norm for big releases this year from the likes of LG and Samsung. Xiaomi's newest edge-to-edge design is similar to what we expect to see from Apple with the highly anticipated iPhone 8, setting the table to undercut Apple's big presentation at the Steve Jobs Theater the next day.
Xiaomi has been dropping breadcrumbs around social media about the Mi Mix 2's design leading up to its official unveiling. Renowned designer Phillippe Starck, who was responsible for the design of the first-gen Mix, posted a concept video on Facebook last month teasing more edge-to-edge goodness.
Xiaomi India Managing Director Manu Kumar Jain got in on the fun, too, posting a teaser image of the phone's profile on Twitter.
Tweet may have been deleted
Xiaomi might not be able to compete with Apple when it comes to market presence, but the company is ready to take as much of the spotlight as possible during hyped-up the keynote season. You might be more excited to see the iPhone 8 — but Xiaomi will probably make an impression with its own reveal event by beating Apple to the punch.
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